This talk will discuss the critical traits and behaviors of many of our industry's best product teams. I’ve had the extremely good fortune to be able to work with many of the very best technology product teams in the world. People creating the products you use and love every day. Teams that are literally changing the world. What I’ve learned is that there is a profound difference between how the very best product companies create technology products, and the rest. And I don’t mean minor differences. Everything from how the leaders behave, to the level of empowerment of teams, to how the organization thinks about funding, staffing and producing products, down to how product, design and engineering collaborate to discover effective solutions for their customers. 
 For those that have not yet had the opportunity to participate in, or observe a strong empowered product team up close, in this talk I wanted to try to give you a glimpse into some of the important differences that distinguish the best product teams from the rest.

登壇者プロフィール

Marty Cagan, Founder and Partner, Silicon Valley Product Group. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is also the author of the book INSPIRED: How to Create Tech Products Customers Love which is now available in Chinese.